Kingdom of Peace Paper Assignment Example | Topics and Well Written Essays - 1250 words

Kingdom of Peace Paper - Assignment Example The total population living in Singapore is 4.38 million in which 3.64 are Singapore residents. The percentage composition is 34.8% for age and 30% for gender. The total fertility rate is 8.5 births/1,000 population (est. 2011). The factors which influence the fertility rate are Importance of children as a part of the labor force Urbanization Cost of raising and educating children The infant mortality rate is 2.32 deaths/1,000 live births. The factors which influence the infant mortality rate are: Average age at marriage Availability of private and public pension systems Availability of reliable birth control methods 3) Topic 3 – Migration The total percentage of migrants in Singapore is 10.3% and they are international. The migrants come from Europe, China, Saudi Arabia and India. According to the culture of Singapore, the migrants that have come from different countries are totally different but the majority of Malays are believers of Islam with a considerable community of I ndian Muslims and they have the same culture as of Singapore. The migrants that come from different countries adjust easily into the lifestyle of Singapore as well as they don’t face any obstacles in Singapore. The migrants need visas/ special permits to legally work in Singapore. Although, the culture shock for the migrants is minimal but there are some situations in Singapore where you will feel very unfamiliar. Only educated people are given preference in Singapore. 4) Topic 4 – Language The languages of Singapore are Arabic, English and Spanish. And the official language is English as 80% of the people speak English. Many other languages are used in Singapore such as Chinese, Malay and Tamil. In Singapore, there is only one type of accent but there are different types of dialect. The difference between accent and dialect is; accent is the way different people from different regions speak while dialect is the form of language in which people speak. 5) Topic 5 â€⠀œ Religion The main religion of Singapore is Islam. There are other religions also like Fundamentalist Christianity and Atheist. The religion Fundamentalist Christianity is a type of the main religion Christianity and it literally means â€Å"anointed one† and it is a monotheistic religion based on the teachings of Jesus. The adherents of the Christianity faith are known as Christians. Mostly the people living in Singapore are Atheist. The religion does not influence the politics of the country. As there are many religions found in Singapore there will be an influence of religion on the culture because the people of different religions will follow their own culture. In Singapore, there are 50% followers are of Islam. Topic 6 – Urbanism Singapore has no cities but estates including Changi, Sengkang, Tampines, etc. However, these estates are well developed with a 100% urban population against rural population. Singapore has a mega as a well as a primate city. However, i t is its own capital. It has a robust internal model of infrastructure that allows growth, development and technological advancement in the country. Primarily, it follows Latin American pattern. Singapore faces transport issue in the country which requires a developed policy enumerating new pathways for the public, private and large vehicles. Topic 7 - Industry Electronics is the main industry in Singapore. It is bulk-reducing as well as bulk-gaining industry. In order to

Nazi Germanys discrimination against the Jews Essay Example for Free

Nazi Germanys discrimination against the Jews Essay As a result of anti-Semitism in Nazi Germany, a system of violent suppression and control emerged that ultimately took the lives of an estimated 6 million Jewish people Anti-Semitism is an opposition to, prejudice against, or intolerance of Semitic people, most commonly Jews. Anti-Semitism has existed throughout history, since Israels dispersion in 70 AD. In every land in which the Jews have lived, they have been threatened, violated and murdered, century after century. After Germanys defeat in World War I, many Germans found it hard to accept their defeat. These Germans connived a theory that the citizens at home had betrayed them, especially laying blame on Jews and Marxists in Germany for undermining the war effort (http://www.historyplace.com/worldwar2/riseofhitler/ends.htm). This is the main reason that led to the extreme discrimination and removal of basic rights of Jewish people in Germany during the 1930s and 1940s, however, there were many other reasons including Christianitys general hatred for Jewry. Jews were often the victims of Nazism. The first Jewish victims of the Nazi era were 8 innocent people who were killed in the streets on 1 January 1930 by Brownshirts. Soon after that, violence against Jews in the streets became common. Violence was an integral part of the Nazi programme Jews were molested in cafes and theatres, synagogue services were disrupted and anti-Jewish slogans became the daily calling card of Nazi thugs. (Gilbert,2001:31) One particular night of violence, known as Kristallnacht, is remembered with fear. During the night of November 9-10, 1938 thousands of windows were smashed out of Jewish businesses and homes, hundreds of synagogues were burnt to the ground, and more than ninety Jews were murdered. On March 9, 1933 the first Nazi concentration camp was opened at Dachau. On  April 1, a boycott of all Jewish shops was put in place. It only lasted a day, because of threats of a counter-boycott in the USA of all German made goods. However, the expulsion of all Jewish people from Germanys Universities and then the Burning of the Books quickly followed the one-day boycott. The Burning of the Books consisted of 20 000 books burned in a massive bonfire in front of the Berlin Opera House, and opposite the University of Berlin. The books that were destroyed were judged to be degenerate and intellectual filth by the Nazis, many being written by Jewish authors. Also during this time, Jewish scientists and intellectuals were dismissed from their positions, and Hitler was quoted as saying If the dismissal of Jewish scientists means the annihilation of contemporary German science, we shall do without science for a few years. In late 1939, the first ghettos were created in Poland. All Jews were forced to move into a designated area of a city or town, which was surrounded by brick walls topped with barbed wire, and guarded by armed men. SS General Heydrich ordered that the ghettos were to be located on railway junctions, or along a railway so that future measures may be accomplished more easily. Large numbers of people had to share small living quarters, and medical supplies and food were limited. The Jews could only bring into the ghettos what they could carry, and their luggage was searched and pillaged on their arrival. Life in the ghettos was hard, and death rates were high. Most of the deaths in the ghettos were by starvation or disease. In the two largest ghettos in Poland, Warsaw and Lodz, the death toll from starvation alone in the first twelve months after the creation of the ghettos reached approximately 42 000. In most of Western Poland, there were no ghettos. This was because General Heydrich had ordered Western Poland to be cleared completely of the Jews. Immediately after the Germans invaded a town, they rounded up all the Jewish people, made them dig large pits, then shot and buried them just outside the town. The ghettos were also referred to as concentration camps and slave labour camps. This was because while the Jews resided in the ghettos, they could be forced to work up to fourteen hours a day in some circumstances. Some were deported to separate concentration camps where they would work on farms in the country to maintain a food supply for the German war machine. Others who stayed in the ghettos worked for the Nazis in munitions factories making armaments, or for local businessmen who paid the government for the use of slave labour to work their factories. These Jews were mostly considered totally expendable, and were subject to minimal food rations, a lack of medical attention, and violent beatings. At least half a million Jews died as slave labourers. The extermination camps, or death camps were the sites for hundreds of mass murders. Men, women and children were deported from ghettos and concentration camps to these death camps and usually taken straight from the train to a gas chamber where they were gassed to death. A few hundred people were kept alive as slave labour to sort through the clothing and luggage of the victims. A small part of this labour force was known as the Death Jews. These Jews performed the task of removing bodies from the gas chambers and stripping them of anything of value. They then dragged the corpses to a crematorium where the naked bodies were burnt. Most of the labour forces were killed and replaced whenever a new group of deportees arrived. The most infamous death camp was Auschwitz, where mostly deportees from Western Europe and southwest Poland were taken. Lilli Kopecky, a deportee from Slovakia recalls arriving at Auschwitz: When we came to Auschwitz, we smelt the sweet smell. They said to us: There the people are gassed, three kilometers over there. We didnt believe it. (Gilbert,2001:77) More than a million Jews were murdered at Auschwitz alone. The Holocaust is probably the most infamous instance of anti-Semitism in History. The oppressive tactics of Nazi Germany took away all the rights of the Jews, and wiped out almost the entire race of Jewish people in Europe. If the Nazis had succeeded in what they came so close to doing, there would not be a trace of Jewry remaining in Europe today.

Individual and State Roles in Communism According to Marx and Engels Es

Individual and State Roles in Communism According to Marx and Engels Individuals will ultimately serve the state in which the state will control many facets of the individuals’ life, but in return, the civilians will receive the freedoms they deserve in a communistic society. Karl Marx and Frederick Engels adamantly opposed capitalism in many ways and felt the bourgeoisie, or capitalists are enslaving the proletarians, or working class. They claimed that industrialization was reducing the common workingman into mere wage labor and believed that the proletarians of every nation needed to unite and form a revolutionary party in order to overthrow their bourgeoisie captors in order to bring about the â€Å"common interests of the proletariat.†1 This party will create a society in which all men are equal: a communistic society. Within the society there were roles which the individual and the state would play: the individuals would join to form a classless society in which the common interest of the citizens will rule, but the state woul d require the individuals to make sacrifices. Marx and Engels placed much of the responsibility of forming this ideal society on the individual. They called upon the working class, the proletarians, to unite and overthrow their oppressors, the bourgeoisie. In the Communist Manifesto, Marx and Engels urged the â€Å"Formation of the proletariat into conquest of political power by the proletariat.†1 The proletariats needed to disregard their immediate interests in order to promote the general will of the masses. The Communist Manifesto called upon all proletarians to unite in order to overthrow the bourgeoisie for the implementation of a classless society. One of the main roles of the indi... ...freedom and resources that are necessary. The party will listen to the desires and opinions of the individuals in order to keep the people in control. The idealistic society that Marx and Engels envisioned is reciprocative: individuals sacrifice many of their self- interests to the state, and in return, the state provides equality and freedom. Works Cited 1 Engels, Frederick and Karl Marx. Communist Manifesto. http://www.yale.edu/lawweb/avalon/treatise/communist_manifesto/mancont.htm. March 11, 2002. 2 Fromm, Erich. Marx’s Concept of Man. New York: Frederick Ungar Publishing Co., 1966. 3 Fetscher, Iring. Marx and Marxism. New York: Herder and Herder, 1971. 4 Leonhard, Wolfgang. Three Faces of Marxism. New York: Holt, Rinehart and Winston, 1970. Links - Read The Communist Manifesto - The Principles Of Communism

Matrix the Movie and The Lathe of Heaven Essay -- Film Compare Contras

Matrix the Movie and The Lathe of Heaven The world is not always what you think it is. Things change or can appear to be different than what you originally thought them to be. So are the worlds in the Matrix and the novel The Lathe of Heaven. What you thought you knew about your life just went out the window. There are several similarities between the novel and the movie, and there are many trends in the movies and novels societies that are portrayed in our society as well. Also, each proves LeGuins theory on science fiction. The Lathe of Heaven and The Matrix have many similarities. Both utilize the number three by providing main characters in sets of three. Also, The Matrix brings an even more blatant example of this by naming one of the main characters Trinity. In addition, they both portray our world as something that is artificial; made up by others who do not have the best intentions. The Matrix is simply a constantly changing computer program only one of the hundreds we are unaware of. The matrices, which, while maintained by the Agents, run on their own, are designed to create a utopia. In the Lathe of Heaven, Dr. Haber controls Georges dreams, and therefore, the future, by using the augmenter and the power of suggestion. Both worlds are created and altered with everyone being oblivious, except the three main characters. In each story there is a group that is trying to save the real world that we live in, while there are people trying to create the world that they see fit. Ursula LeGuin proposed a theory that shows what science fiction is and how it works. She believes that science fiction is what we can not see. Science fiction is made up of ... ...eat stories. I was intrigued by the Lathe of Heaven and its psychological story. The Matrix is and will go down as one of the greatest movies of all time. Not just for its special effects, but for the philosophical meaning behind it. To question what we know and to wonder, is what we have real? Really makes you want to take that red pill and find out for your self. The Lathe of Heaven really touches base on the idea that dreams can be a preview of reality. I know I have had dreams were I can not tell the difference between a dream and reality. Both were well written and are going to continue to have an impact on their respected genres of art. Works Cited The Matrix. Dir. The Wachoswki Brothers. With Keanu Reeves, and Laurence Fishburn. Warner Bros, 2001 LeGuin, Ursula. The Lathe of Heaven. HarperCollins Publishers, 2000 Matrix the Movie and The Lathe of Heaven Essay -- Film Compare Contras Matrix the Movie and The Lathe of Heaven The world is not always what you think it is. Things change or can appear to be different than what you originally thought them to be. So are the worlds in the Matrix and the novel The Lathe of Heaven. What you thought you knew about your life just went out the window. There are several similarities between the novel and the movie, and there are many trends in the movies and novels societies that are portrayed in our society as well. Also, each proves LeGuins theory on science fiction. The Lathe of Heaven and The Matrix have many similarities. Both utilize the number three by providing main characters in sets of three. Also, The Matrix brings an even more blatant example of this by naming one of the main characters Trinity. In addition, they both portray our world as something that is artificial; made up by others who do not have the best intentions. The Matrix is simply a constantly changing computer program only one of the hundreds we are unaware of. The matrices, which, while maintained by the Agents, run on their own, are designed to create a utopia. In the Lathe of Heaven, Dr. Haber controls Georges dreams, and therefore, the future, by using the augmenter and the power of suggestion. Both worlds are created and altered with everyone being oblivious, except the three main characters. In each story there is a group that is trying to save the real world that we live in, while there are people trying to create the world that they see fit. Ursula LeGuin proposed a theory that shows what science fiction is and how it works. She believes that science fiction is what we can not see. Science fiction is made up of ... ...eat stories. I was intrigued by the Lathe of Heaven and its psychological story. The Matrix is and will go down as one of the greatest movies of all time. Not just for its special effects, but for the philosophical meaning behind it. To question what we know and to wonder, is what we have real? Really makes you want to take that red pill and find out for your self. The Lathe of Heaven really touches base on the idea that dreams can be a preview of reality. I know I have had dreams were I can not tell the difference between a dream and reality. Both were well written and are going to continue to have an impact on their respected genres of art. Works Cited The Matrix. Dir. The Wachoswki Brothers. With Keanu Reeves, and Laurence Fishburn. Warner Bros, 2001 LeGuin, Ursula. The Lathe of Heaven. HarperCollins Publishers, 2000

J.B. Priestly & the story Essay

After the Inspector’s departure Birling admits that he has â€Å"learnt a loti from his visit. However, he immediately singles out Eric as â€Å"you’re the one I blame for this [the scandal]i , so he still seems to have little notion of community as he should, if he had learnt anything, be saying â€Å"we’re the ones to blame for thisi. Instead he seems to be shifting blame from himself. We can also see that as soon as the characters begin to construct doubts about the legitimacy of the Inspector he tries to find a way out of his predicament. As the story unravels he becomes â€Å"excitedi on discovering that the Inspector is not real and soon he has managed to put the whole episode out of his head, despite protests from Eric and Sheila who try to tell him that â€Å"you still haven’t learnt anything. i Birling is far more concerned about what may happen if the news comes out in public than whatever he did to Eva Smith and makes fun of Eric and Sheila for â€Å"not being able to take a jokei. However, the phone call he receives at the end of the play is not at all funny to him. To sum up, from the play we can see that when Birling preaches his â€Å"every man for himselfi philosophy he is very assured that he is right. The Inspector’s questioning manages to make him change his mind slightly although he is still sure of what he believes in. When he sees a chance to get out of the embarrassing situation he has been put into he grabs it with both hands and manages to forget the lesson he has learnt during the evening. Sheila is probably the character who changes the most during the play. At the start of the action she is very happy about her engagement, â€Å"pleased with life and rather excitedi. However, even at this point we pick up some of the qualities in her that are so marked later in the play, such as her clear stating of opinions which can be seen when she half-teases Gerald about his absence during the summer and her opinion of wine drinkers. Sheila’s reaction on receiving her engagement ring from Gerald show her state of mind: â€Å"Sheila: Oh – it’s wonderful! Look – Mummy – isn’t it a beauty? Oh – darling! i Sheila appears to be inattentive over her father’s speeches at the dinner table and has to be told to listen. This suggests that she neither find his opinions interesting nor agrees with them, which may point to her future conduct in the play. Sheila’s explanation of her conduct when interviewed by the Inspector shows how naive and thoughtless she was up to that point. However, unlike Birling she feels very upset about her conduct, shown by her running out of the room sobbing when first shown the photograph of Eva Smith. She also swears that she will â€Å"never, never do it [behaving like that towards others] again to anybodyi. This is a turning point in the play for Sheila. Almost at once she sheds her image of being a naive and ignorant young lady and takes on the most profound understanding of the Inspector’s message. During the rest of the play she often makes several cutting remarks during the other characters’ i interviews’ with the Inspector. For example, when the Inspector is talking to Mrs Birling she warns her mother not to block herself from Eva Smith in her answers to his questions: Mrs Birling: †¦ And in any case I don’t suppose for a moment that we can understand why the girl committed suicide. Girls of that class — Sheila : Mother, don’t–please don’t For your own sake, as well as ours, you musn’t. — Mrs Birling: Musn’t – what? Really, Sheila! Sheila : You musn’t try to build up a kind of wall between us and that girl. If you do, the Inspector will just break it down†¦ Incidences such as this, where Sheila is clearly contradicting the opinion of her parents, lead Mrs Birling to remark to the Inspector that â€Å"You seem to be making a great impression on the childi. The Inspector’s response, that â€Å"we often make an impression on the young onesi is proved to be true. The younger characters – Sheila, Eric and to an extent Gerald, are able to see the Inspector’s message realise that he is right. However, the older characters are too entrenched in their beliefs and still stubbornly cling to what they believe in.

Communal Harmony Essays

Communal Harmony Essays Communal Harmony Essay Communal Harmony Essay Mankind demands the realization of diverse values to ensure their individual and collective well being. It is also observed that certain communal forces in the society engage in exploitation, oppression, persecution, and other forms of deprivation resulting in disturbing communal harmony. Based on these observations are the beginnings of what today are called human rights and the legal processes, national and international, associated with them. The principle of human rights has widespread acceptance domestically and internationally, however, there is no complete agreement on the nature of such rights or their substantive scope. Despite this lack of consensus, certain fundamental aspects are widely accepted. Regardless of their ultimate origin or justification, human rights are understood to represent individual and group demands for the shaping and sharing of power, wealth, spiritual pursuit, and other cherished values in community process. Most fundamental are the value of respect and its constituent elements of reciprocal tolerance and mutual forbearance in the pursuit of all other values. Consequently, they imply claims against persons and institutions that impede realization, and standards for judging the legitimacy of laws and traditions. The Charter of the United Nations (1945) begins by reaffirming a faith in fundamental human rights, in the dignity and worth of the human person, in the equal rights of men and women and of nations large and small. It states that the purposes of the United Nations are, among other things, to develop friendly relations among nations based on respect for the principle of equal rights and self determination of peoples . . . [and] to achieve international co-operation . . . in promoting and encouraging respect for human rights and for fundamental freedoms for all without distinction as to race, sex, language, or religion . . . . And, in two key articles, all members pledge themselves to take joint and separate action in cooperation with the Organization for the achievement of these and related purposes. In our society, it is the responsibility of every individual to preserve harmony and protect individual rights. Recently Coimbatore, Tamil Nadu was rocked by bomb blasts on February 14th 1998, and since then the police in various parts of the state have discovered a huge quantity of explosives. These terrorist actions were blamed the police on Al-Umma, a Muslim fundamentalist organisation that has its base in Kottaimedu, a predominantly Muslim area in Coimbatore. Many looked with suspicion on their Muslim neighbors and men and women who had lived earlier in love and harmony now considered their neighbors as their enemies.

African Creation Story from Uganda Essay Example

African Creation Story from Uganda Essay Example African Creation Story from Uganda Paper African Creation Story from Uganda Paper Kinks first man, and brings a cow, and drinks her milk to stay alive. He wanders around and sees two sisters; Iambi and her sister are the daughters of Mogul who is the god of the Sky. They eventually walk up to him and ask him what he is doing on the earth. He says he is a man, and has to eat. The girls think he is weird and go running back to their father. And Mogul asks questions about this man. Mogul decides he wants to tests mans capabilities to survive. He sends his sons to find Kinks, and the sons kidnap his cow. Kinks survives by sucking on the bark off tree. When they find that Kinks has not died Iambi takes Kinks with her to heaven so he can get his cow. But Mogul has 5 tests for him. His 2nd test is to eat all the food or he will die. Kinks discovers a tavern in the floor and he puts the food and beer in there. 3rd test Mogul gives Kinks a copper axe and tells him that he wants material for a fire. But he cannot get firewood he must cut up stones. When he finds a big rock he knows that it is too hard to cut, but the rock speaks to him and gives him magic Oust like how all tools give people power over their environment) the Kinks is given a bucket and has to fill it with dew. The bucket comes to his rescue, and is magically filled with dew. -Kinks is one of the first heroes 5th Kinks has to find his own cow out of 10,000. Then a magical hornet tells him that he will fly on the cow that is his. -After 1st herd, another herd of 20,000 comes. The hornet lands on 3 cows. Mogul Is Impressed because Kinks knows that his cow had two children. As a reward, Mogul gives Kinks his cows, banana plants, other things, and millet to feed the hen down the road. Before they leave Mogul tells is Kinks and his daughter to never come back. But they realize they forgot the chicken food. When Kinks goes back he runs Into Iambs brother (Wardrobe), who Is the god of death and disease and he wants to go to earth with them. Klutz agrees. Wardrobe demands that he have one of Klutzs children, but Kinks holds on. Eventually Wardrobe Is mad and starts to kill off all of Klutzs children. Klutz Is angry and runs back to his father-in-law. Mogul knew this would happen so he sends his son Klutz (which means digger) to bring Wardrobe back. The two brothers et Into a fight and Wardrobe hides Into a hole In the ground. Klutz Is able to dig the ground and catch him, but Wardrobe releases from his grasp and goes deeper. Klutz orders the world to be silent for 2 days so that Wardrobe will be curious and come out. But when he does come out, two girls scream at the sight of him and the spell Is broken. Wardrobe stays In the ground forever. African Creation Story from Uganda By yang The hornet lands on 3 cows. Mogul is impressed because Kinks knows that his cow chicken food. When Kinks goes back he runs into Iambs brother (Wardrobe), who is he god of death and disease and he wants to go to earth with them. Kinks agrees. Wardrobe demands that he have one of Skinks children, but Kinks holds on. Eventually Wardrobe is mad and starts to kill off all of Skinks children. Kinks is angry his son Suzuki (which means digger) to bring Wardrobe back. get into a fight and Wardrobe hides into a hole in the ground. Suzuki is able to dig the ground and catch him, but Wardrobe releases from his grasp and goes deeper. Suzuki orders the world to be silent for 2 days so that Wardrobe will be curious and spell is broken. Wardrobe stays in the ground forever.

Reconstruction1 essays

Reconstruction1 essays Reconstruction policies proved to be the seeds of failure in American race relations in the 19th century. Reconstruction demanded the Negroes freedom, their civil rights, the opportunity for economic freedom, education and the right to vote. This idea of Negro equality was the most controversial aspect of radical reconstruction, and violence was one of the means used to undermine Reconstruction. Racism and violence have proved to be interrelated factors in American society. In the words of W.E.B. Du Bois The slave went free; stood a brief moment in the sun; then moved back again toward slavery. The Southern whites ideology expressed certain propositions about the black man in society. The abolition of slavery ended the institution but not the system of beliefs, assumptions, and values they held concerning the Negro. Within the context of this white supremacist ideology, racism flourished. The black man was viewed as being part of a caste system where they were relegated to the bottom of the social classes with no legal In the movie The Birth of A Nation the director, D.W. Griffith, interprets the social reality and justifying policies of the Southern white in the 19th century. The tone of the movie infers that blacks are inherently inferior and are incapable of appreciating the freedom given to them. We are introduced to images of the contented slave working complacently in the field, to the freedman who has been corrupted by the Scallywags and Carpetbaggers, to the comic Negro in his clownish clothes, dancing and performing and to the vicious Negro renegade who attacks a white woman. The contrast between the Negro and the Southern white is established not only by characterization but also by southern attitudes and mannerisms. Griffith is re-creating the southern ideal of what it meant to be part of a higher civilization with values and an outlook that shaped the sou...

Art and aesthetics Essay Example | Topics and Well Written Essays - 1500 words

Art and aesthetics - Essay Example Therefore, the definition of art proper; is the art as a means of expression, since the other aspects of art, such as art as a craft and art as a magic have no real bearing on the essence and the meaning that art has to create, if it is not applied as a means of expression (Collingwood, 105). This is because, under circumstances where art is to be defined as a craft, then it must be divided into the elements of; means and the end (Collingwood, 108). However, it is apparent that art is not divisible into the components of a means and an end, but unfortunately the various answers that have been given to responding to the question; what is art, has always suggested that it is so. Therefore, there is a need to refute the claims that are postulated by the hypothesis that art is divisible into the components of means and end, where the technical theory of art defines the component of means as arousing emotion (Collingwood, 108). This hypothesis tries to indicate that art is a means of brin ging onto the fore, something that has already been determined as desirable, so that it eventually influences the way an individual feels. The factual truth about art is that it is not a means that arouses feelings and emotions, but it has some element of interacting with emotions, but what it does clearly resembles arousing emotions, but it is not arousing it (Collingwood, 108). Therefore, the real definition of art has something to do with emotions and their arousal, but clearly exists in two different ways, one being the unexpressed emotion, where an individual feels the emotions in a helpless and oppressive way, considering that such emotions are in existence, but then they have not been streamed into action so that they can be understood, rather remaining suppressed within an individual, thus sitting in as just oppressive (Collingwood, 109). The second nature of emotions is the emotions in expressed way, which then refers to the emotions that the individual has allowed to be kn own, and as such they are fully expressed and exploited, and they have therefore been removed from the unconscious part of the individual, into being conscious feelings, which has something to do with the way the individual is feeling the emotions. Through expressed feelings, an individual’s mind is freed of the baggage of the emotions, and thus the sense of oppression has completely vanished and the mind becomes eased and somehow lightened by the unburdening of the feelings (Collingwood, 110). This serves as the real meaning of art, and thus the response to the question what is art, can be responded to by stating that; art is a means through which an individual eases and lightens their mind, through unburdening the oppressive emotions inside them, by allowing the burden to vanish into the audience. Therefore, to express emerge as becoming conscious of an emotion, which then means it is not practically possible to apply a differentiation between means and end, when it comes t o the functionality of art (Collingwood, 111). Thus, there is a need to differentiate the philosophical meaning of art and work of art, considering that it is through a work of art that the aspects of planning and execution can be differentiated, but there is completely no way of differentiating planning and exec

Analysis of Business Operations Shuzworld Inc Term Paper

Analysis of Business Operations Shuzworld Inc - Term Paper Example The three options that are available to Shuzworld are as follows: Buy new equipment for the Shanghai facility; Recondition the existing equipment at the Shanghai facility, or Outsource production to a vendor in China. The purchasing of the new equipment will definitely cost the companies a lot but that will have its own benefits in terms of its long-term usage and reliability, which is the main concern of many of the companies. The second option to use reconditioned equipment is another source through which the companies can start their business in a new location or in their headquarters. The reconditioned equipment will be available from the market at a lower cost and will give the start-up companies or the emerging companies an opportunity to start work with the lesser amount of investment. The companies will be able to follow the cost-effective measures that they have thought about and then will be able to work on the other tasks after the first task of cost management has been ef fectively done as the reconditioned equipment will be cheaper in rate. However, there will be one issue of the reliability of the machines, as they might need repairs often. This may be a major problem for an emerging company who might not have a backup plan if the main machinery gets damaged. This may cause Shuzworld to cease the production process as well. The third option in terms of using the equipment is related to outsourcing the work and operations to another contractor company. This will ease the management in a way that they will need labor that will handle operations in the work field as that responsibility will now be sole of the contractor company. The main disadvantage of using this option is that the companies might pay more for the products that they could produce themselves at their own plants at lesser costs. The decision on which option to choose will also depend on the current and forecast demand for Samba Sneakers. The buy and recondition options both have fixed cost but comparatively lower variable cost than the outsourcing option. The choice will depend on the number of Samba sneakers that Shuzworld expects to produce. Sensitivity analysis can be used to inform the decision. Sensitivity analysis is a technique that is used to determine ‘how the variation in the output of a model can be apportioned to different sources of variation’ and how a given model will be influenced by information fed into it.  

The Importance of Understanding Price Elasticity Essay - 1

The Importance of Understanding Price Elasticity - Essay Example This elasticity is used to measure how responsive the quantity demanded is or how willing the consumers are to buy the firm’s product if there is a given change in price. Inelastic products, meaning products whose quantity demanded would not be significantly affected by a change in price, include cigarettes and food items. Whereas elastic products, meaning products whose quantity demanded would be significantly affected by a change in its price, include iPod, MP3, television and other such consumer items considered a luxury or a want. Firms can use information about their product’s elasticity of demand to determine their price structure and their competition policy in the market. This information is extremely valuable for the firm’s marketing department as it allows them to determine if the people will continue buying their product if the price is increased or will there be a dramatic decline in the sales. For example if the demand is inelastic for a cigarette company then its marketing department will know that there won’t be a significant decrease in the quantity demanded by the customers to an increase in price. Hence they can afford to charge a higher price without losing too many customers. One thing that needs to be noted here is that when the price of a product is relatively inelastic, a firm’s revenue would rise because of the fact that an increase in price which not reduce quantity demanded significantly thus their revenues would rise. On the other hand, had the demand for tha t product been elastic, they would be losing revenue because quantity demanded would fall. Here, cigarettes are considered to be a relatively inelastic, hence the marketing and the finance department would be aware of the fact that they can increase potential revenue by an increase in the level of prices depending on the degree of elasticity. If the value of elasticity is closer to zero, then they can increase the

SABIC products i Assignment Example | Topics and Well Written Essays - 500 words

SABIC products i - Assignment Example This company is involved in the manufacture and marketing of fertilizers, metals and petrochemicals. It operates through strategic business units, each headed by a vice president, including: intermediates, polymers, metals, basic chemicals SABIC specialty products and Innovative plastics, as well as fertilizers. The chemicals unit includes: ethylene, benzene, propylene among others; the specialized products and intermediates: ethylene glycol and vinyl chlorides, while the plastics produced include: PVC, polyester and melamine. Moreover, fertilizers produced include urea and ammonia while the metals include: aluminum and steel products. SABIC’s business is operated across Africa, Pacific Asia, Europe, America and Middle East regions, while headquartered in Riyadh, south Arabia’s kingdom (Riyadh, 2011). SABIC fulfillment involves requirements as set out in the management system certificate. SABIC is committed to employees, the environment and communities, including dedication of resources for evaluation of health and safety aspects of products and their raw ingredients (Delgado, 2012). Risks assessment and management is carried out by stewardship and toxicology personnel who develop programs to mitigate risks on humans and the environment; as well as communication of the information to the responsible personnel. In order to meet its commitments, SABIC develops internal programs and processes as well as complying with chemical restrictions and regulations, and the complex product. The company has its belief on the stewardship of natural resources as well as the development of processes and materials that meet sustainability criteria in a responsible manner. This will facilitate business growth, support the growth of businesses of customers and solve the challenges of the environment. An understanding of impacts across the life cycle of the product helps in focusing

Gender Inequality in the British National Curriculum Essay

Gender Inequality in the British National Curriculum - Essay Example Key stage tests have been brought about by the British national curriculum whereby pupils are usually assessed at various stages throughout their education. This National Curriculum was introduced in England, Wales and Northern Ireland to be used national wide by primary and secondary state school following an Education Reform Act 1988. The main aim of the National Curriculum was to ensure that all pupils cover certain basic materials and later on entire teaching time was covered as the curriculum grew in majority of state schools. There have been debates amongst educators about gender-related issues throughout the 20th century. This refers to the cultural classification of people as ‘masculine’ or ‘feminine’. Societies set down cultural expectations for males and females and people are encouraged to think, feel and act in manner ‘appropriate’ to their sex. It is argued that although boys get much more attention from teachers, â€Å"it is not s imply because they are boys, it is partly because of the way both boys and girls behave and this behaviour is shaped by the wider society,†. The most determined action taken within the school cannot effectively counter the influence of peer groups, magazines, television and family. Even if teachers get rid of their sexist attitudes everything would not necessarily be fair and both boys and girls would be treated equally, but classroom action is a two-way process, it is not simply teacher led. French argued that pupils bring in their own behavior patterns to the classroom.... Key stage 1 This stage includes children between the ages of 5-7 years. The key stage is the legal term for the two years of schooling in England and Wales known as year 1 and 2. The students in this stage follow 12 areas of education programme. In year 2 at the age of 7 years, the pupils are assessed with a test known as SAT's that covers English, Science and Mathematics. The subjects this stage is suppos ed to cover include: English Mathematics Science Information and Communication Technology Design Technology History Geography Modern Foreign Language Art and Design Music Physical Education Religious Education (Education Act. 2002, 2002) Key stage 2 This stage includes children between the ages of 7-11 years. The key stage is the legal term for the four years of schooling in England and Wales known as Year 3, Year 4, Year 5 and Year 6. In this stage, covers pupils during junior schools although in some cases part of this stage fall in a middle while the other part falls through primary school. In this stage, the pupils follow the same areas programme of education just like of key stage 1. In Year 6 at the age of 11 years, the pupils are tested as part of the national programme of national curriculum tests known as SAT's. These tests covers English, Mathematics and Science and the tests are externally marked and the results published in DFES performance table. (Education Act. 2002, 2 002) Key stage 3 This includes children between the ages 11-14 years. The key stage is the legal term for the three years of schooling in England and Wales known as Year 7, Year 8 and Year 9. The stage covers pupils during the first three years of secondary education although in some

SABIC products i Assignment Example | Topics and Well Written Essays - 500 words

SABIC products i - Assignment Example This company is involved in the manufacture and marketing of fertilizers, metals and petrochemicals. It operates through strategic business units, each headed by a vice president, including: intermediates, polymers, metals, basic chemicals SABIC specialty products and Innovative plastics, as well as fertilizers. The chemicals unit includes: ethylene, benzene, propylene among others; the specialized products and intermediates: ethylene glycol and vinyl chlorides, while the plastics produced include: PVC, polyester and melamine. Moreover, fertilizers produced include urea and ammonia while the metals include: aluminum and steel products. SABIC’s business is operated across Africa, Pacific Asia, Europe, America and Middle East regions, while headquartered in Riyadh, south Arabia’s kingdom (Riyadh, 2011). SABIC fulfillment involves requirements as set out in the management system certificate. SABIC is committed to employees, the environment and communities, including dedication of resources for evaluation of health and safety aspects of products and their raw ingredients (Delgado, 2012). Risks assessment and management is carried out by stewardship and toxicology personnel who develop programs to mitigate risks on humans and the environment; as well as communication of the information to the responsible personnel. In order to meet its commitments, SABIC develops internal programs and processes as well as complying with chemical restrictions and regulations, and the complex product. The company has its belief on the stewardship of natural resources as well as the development of processes and materials that meet sustainability criteria in a responsible manner. This will facilitate business growth, support the growth of businesses of customers and solve the challenges of the environment. An understanding of impacts across the life cycle of the product helps in focusing

Emersons Love in Retrospect Essay Example | Topics and Well Written Essays - 500 words

Emersons Love in Retrospect - Essay Example He writes in Experience that life is "a train of moods like a string of beads," through which we see only what lies in each bead's focus. He knew that there is no need for us to apply critical thinking so that we may comprehend the meaning of a soulful glance between two persons. Though love cannot be quantified, it can be understood almost naturally because every wants to love and be loved and seeing someone loving generates profound interest and fondness from them. Seeing love induces us to a mood of love and euphoria itself. Out of all many love stories which I have encountered on different forms of media, it is the story contained in the film Titanic that I have greatly appreciated. Gracing movie theatres in 1997, the film tells the ill-fated love story of Jack Dawson (Leonardo DiCaprio) and Rose DeWitt Bukater (Kate Winslett) set against the sinking of the RMS Titanic in her maiden voyage. Rose, unyielding to the fate of having upper class Caledon Hockley as her future husband, falls into a relationship with charming and adventurous but lower class Jack. The intensity of their love can be shown in the way they look at each other's eyes. Take for example the still from the film shown. In this picture, we see the melding of the passion and emotions that burns from deep within them. The way they held each other's arms arouses a cornucopia of feelings and thought that I have felt when I experienced love.

Ethics Paper Essay Example for Free

Ethics Paper Essay There are many factors to consider when implementing a strategic plan including considering stakeholders needs, the needs of the company, as well as the needs of the employees; however, one factor that is often overlooked is the need and desires of the consumers. This act includes fulfilling the social responsibility to benefit their community to implement economic growth or other equally important acts to benefit the society as a whole. It is a task in its own to balance the needs of the involved parties, and, unfortunately, sometimes the best decisions get trampled by the stakeholders agendas, and the community as a whole suffers. As a part of the community, the company has certain ethical and social responsibilities that are expected of them. These responsibilities are unwritten rules that are often implemented by the competitive nature of the business. Some standalone companies can continue with business without the support of their local community while other companies are unable to profit without the outside influencing factors of the community. If the community is directly affected by the interactions of a business, a social responsibility should be personalized to benefit the surrounding environment. Unfortunately, more often than not, social and ethical responsibilities are often overlooked by the company in order to benefit the stakeholders, and detrimental factors are swept under the run in order to provide a bigger return to investors. McDonalds is one of the biggest companies worldwide that fail to comply with social and ethical responsibilities. Though McDonalds is known as the pioneers of the fast food industry, and remain the highest grossing fast food chain for roughly the past 30 years (Whitt 2010). ETHICS PAPER 5 3 Although the sales have remained among the highest in the United States as well as other competing countries, McDonalds continues to cut corners to turn an even larger profit. This company developed an uniform production method by mass producing every ingredient form the hamburger meat to their French fries. These issues include using frozen beef patties instead of fresh ground beef and developing a genetically-modified potato rather than using locally grown produce to ensure that all McDonald’s fries have the same uniform taste† (Whitt 2010). Along with using ethical ingredients for their friend, McDonalds also uses questionable practices when it comes to their meant. Research shows â€Å"a typical fast-food hamburger patty contains meat from more than one thousand different cattle, raised in as many as five countries† (Gibson, 2014). The unknown origin of this meat would make contaminated product hard to trace and even harder to prevent in the future. Aside from the unethical choice of using genetically mutated produce, McDonalds has failed to uphold the social responsibility of the wellbeing of their consumers. With a company that cashes in over $30 billion dollars a year in sales, you would think that they would be able to afford to revamp their menu with healthier lifestyle choices. Instead, they chose to market meals that contain 1,250 calories and 66 grams of fat per serving (McDonald’s Nutrition, 2014)- that is over 300% of the recommended American consumption per meal. Along with neglecting their contributions to obesity, raised cholesterol, heart disease, McDonalds has embraced the American addiction of greasy cheeseburgers and fries and has gone as far as increasing the original serving portion by more than 24% (McDonalds Nutrition, 2014). ETHICS PAPER 5 4 Efforts can be made by the McDonalds cooperation to undo the severe damage that the company has inflicted on the society. Their efforts can be shifted to focus on offering healthier alternatives to the famous greasy burger and fries combination they have profited on. The first improvement could be on using all natural ingredients including produce grown from local farms. This change would eliminate the producers being collected from hundreds of different locations and reduce the risk of potential diseases and the spreading of harmful pesticides, all while making an effort to support their local producers. Along these same lines, McDonalds can also chose to use fresher and leaner meats and cook them in olive or coconut oil instead of the fat or lard that is currently used. These small alternatives can be implemented immediately in order to show their efforts to fulfill their social and ethical responsibility. Making an effort to improve their nutritional options means that they are investing in a better future for the consumers. Unfortunately, the questionable ingredients and lack of concern of the diet offered is only a small piece of McDonalds unethical and blatant disregard of their social responsibility. In order to ensure the stakeholders agendas, McDonalds currently upholds an endless list of labor related issues, as well as legal battles, backlash from the negative impact on foreign countries, and nonchalant approaches to backlash and lawsuits. It is painfully obvious that McDonalds is only interested in continuing the profits for their stakeholders, at any and all cost†¦. including the health and wellbeing of their consumers. ETHICS PAPER 5 5 References Gibson, A. (2014). McDonald’s: A Good Image with Bad Ethics. Retrieved from http://www. neumann. edu/academics/divisions/business/journal/review_08/gibison. pdf Schlosser, E. (2004) Special report on slow food. In J. Johnson (Ed. ), Global Issues, Local Arguments. Upper Saddle River, NJ: Pearson Education. Whitt, R. (2010). McDonald’s: A Good Image with Bad Ethics, Dallas Observer. Pennino, M. (2012). Nuggets of wisdom; Author paints picture of out Fast-Food culture. Intelligence Journal. McDonalds Nutrition. (2014). Retrieved from http://nutrition. mcdonalds. com/getnutrition/nutritionfacts. pdf.

Relevance of Martin Luther King

Relevance of Martin Luther King Abstract: This extended essay is about ‚‘‘ Is Martin Luther King‘s speech, ‘I have a dream as relevant today as it was in 1963?‘‘. Comparison of the similarities between Martin Luther King speech, August 1963 and Barrack Obama victory speech, June 8th 2008, the similarities took place to be described. The emotions that Martin Luther King and Barrack Obama evoked, by touching the sensible hearts of humanity dreams, wishes and hopes that built up after many years. The key aspects of both ‘I have a dream and ‘yes we can, it is what everybody wish and dream about the American dream is a soul which lives in everybody, it is the share of basic humanity needs to live safe and non-ignorant life. How have the socio economic, political values, education, employment, housing changed in Black America between 1963 and 2008. Why have these changes come only now? The aim is to analyze looking at the facts from the past and today, to see the wide range of connected dreams and how they were achieved. Is Martin Luther King‘s speech, ‘I have a dream as relevant today as it was in 1963? Who are we, we ask sometimes our selves. We are the characters of the communities and families. We have a list of things to do. If we proceed according to the plan, sense of proportion, even dreams and wishes can come true. Belief and understanding is more essential to us today than it was before. What we want to see is changes and evolvement over time in society, how does it differ today than before and what were the right decisions made to overcome problems that laid the roots long ago in the U.S and global societies. Why only now have these changes occurred? Martin Luther King was one of the greatest fighters of human rights, and injustices, towards the black community and other races. Barrack Obama was a candidate for the presidents of the United States. He spoke his speech to make changes which related to what Martin Luther King started in 1963. A comparison of key elements in Martin Luther Kings dreams and Barrack Obama changes, and the improvement is measured in statistics by race, is a key focus of this research. After years these changes can be related to both men and their visions of America, being less discriminative, positive and free. The key elements of the dreams and changes in both speeches are related to statistics of socio economic and political values, education, employment rates and housing in black America today. Martin Luther Kings dream is full of emotion which was and still is supreme. These emotions were picked up by America‘s hip hop music artists and used as inspiration to support Barrack Obama, who has influenced younger generations to separate bad from good, to follow their dream with crates of hope and bravery, by simply repeating ‘yes we can, like Martin Luther King did, repeating ‘I have a dream. How far did Martin Luther Kings dreams went through over the years? Martin Luther King was born on 15th of January, 1929 and died on the 4th of April, 19681. Martin Luther King was a man with a dream, which has lasted even after his death. He is an example for people and he spoke his words of his dream in front of millions of people and the message was delivered across the world as a result, because discrimination is not only in America, its found all over the world and today there are more and more people who live in one country with many different races in peace, demonstrating that Martin Luther Kings dream is moving down the path to reality. In 1963, Martin Luther King shared his dream with us, his dream was so big and powerful that it exploded from his mouth that day on August 28th 2 into something beautiful and heart touching. The racism was inside people and no matter that the law said that everyone must be equal in every way. Since industrialization, other races that have come to live in, or were living in U.S. and looking for a better future were competing with US citizens, being cheaper labor, willing to work more hours were achieved with less pay in return. Poor living conditions were the peoples concerns reaching financial stability, raising children and giving them education. This never happened, because some white Americans, were without jobs, blamed other races for their fate and turned to a form of hate, physical violence as well as mental abuse. New gangs were introduced in society who worshiped Nazis. The ‘Ku Klux Klan3, it is very famous across the U.S. and globe for their actions and rituals against other races. The burning cross symbolizes a black man burning on it as a sacrifice, white robes also tells us that the members think they are in a war where blacks go against whites. The Am erican dream was far away. The American dream is simply what it says, a dream. Its about hope, the goals that you want for yourself and everyone around you, and if everyone is happy around you, then you are satisfied too. The things you want for yourself, your children and further generations, will be sustained through progress, not repeating the past, but progressing to the materialistic and equal prosperity. Identification of: Martin Luther King dreams  ´When the architects of our republic wrote the magnificent words of the Constitution and Declaration of Independence ´4 Martin Luther King meant the significance of signing a promissory, or in other words, the American dream. Every American has their rights. Every person who lives in U.S. is the same human that creates economic wealth by filling the work place. Every one of them must be treated the same. The same in a way that people salaries are not taken down just because of their skin color or the way they look. Every human is working for himself with emotions, the right to speak and express the ideas freely. The word ‘No can be taken as a right decision but only when the conditions do not allow for something to happen. To improve the condition of the state and human rights for everyone, we have to say yes, to ‘I have a dream. ‘Now is the time to open the doors of opportunity to all Gods children. Now is the time to lift our nation from the quick sands of racial injustice to the solid rock of brotherhood. 5 Martin Luther King, was not only taking a good look in U.S. at the time, in his words he mentioned Gods children, which means every single one of us on this planet have to step out of the quick sand of racial injustice. Does it look like a formula, for having a better understanding of life, for having a need to live for something; to love everyone around you; to see everyday happy smiling faces without hatred?: it is a formula which is attempted but never fully fulfilled for the complete result, is the solid rock of brotherhood. There is the word, ‘believer. Martin Luther King believed with all his heart that he could make a change. He was a man who had a lot of emotions that been held in his chest for a long time. A Black man with a dream, who rose up and gave a piece of intelligence and poetry to everyone revealed that he is the same person who does not discriminate, but asked to collaborate without racial ranking. ‘Little black boys and black girls will be able to join hands with little white boys and white girls and walk together as sisters and brothers .6 The dream is a union. Martin Luther King played with faith to look at the blind truth that was buried under discrimination. Together he played a beautiful symphony of brotherhood, turned hatred to hope to recreate things that could be sorted out without fear of harassment, living in a world full of melody, where song are played by an orchestra that relies on the unification of many different personalities. And the conductor who leads the song should be a man, who never fail to unite the sounds and personalities that map the continuous melody of brotherhood. The past is still difficult to look back at; black Americans have been discriminated and for the worse, enslaved. History proved to us that Blacks couldn‘t do many things including work, use services, eat or even live where ever they wanted to. Discrimination also included political issues, for example, voting. Studying generations who had different features were not allowed or even forced out of universities. Poverty was everywhere in black society. Today is a different story. Black race are offered more for professional jobs. Many Blacks enter universities and pass to get a degree; there are many Black politicians and participants in elections. All of this sounds way better. House Purchase Power Home buying power by race ranking in U.S.A 7 Race 1994yr 2007yr % change in buying power since 94 1.White (non-Hispanic) 70.0 75.2 5.2% 2. Asian American 51.3 60.0 8.7% 3. Native American 51.7 56.9 5.2% 4. African American 42.3 47.2 4.9% 5. Hispanic or Latino 41.2 49.7 8.5% It can be seen white Americans have had the most opportunities to buy houses. Asians and Native Americans do not differ a lot, it is 4.9 percent and they are in the second and third places of house buying power. Fourth and fifth place in homeownership goes to African Americans, followed by Hispanics. Over 13 years, Hispanic and Latinos had the lowest number homeowners together with African Americans. The majority of other races, not whites, were zigzagging or slowly growing on the scale of homeownership. Looking at the house purchase power we can see that everything takes time. Patience is what makes you think of many ways how to make a real statement or in this case, Martin Luther Kings dreams are slowly becoming realistic. A dream is when reality issues collide with dreams and the manner of accepting, the changes. Something that Martin Luther King spoke about was a realistic dream that continues up till today and further into our future, a never ending emotion. ‘With this faith we will be able to work together, to pray together , to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day. 8 The land of opportunities a great nation, this must become true not only on paper, but also in human actions, behavior and acceptance to change together to become newborn fresh minded people who can thrive together so as to be united and wealthy. One person is somewhere, very close in the shape to the problem solver and in the shape of a true black American who has the same rights to speak, but has a different rank. Miracle and fantasy, many are starting to think of how simple it could be to migrate to a location with a purpose, where the creation of a good atmosphere is implied in every human characteristic, with no racial injustice or prejudices. If we had known how to make it all bright at the beginning of the start, then what way would we now understand as the differences in life? If we had only one way of thinking, or only one culture, maybe we would not have to fight for riches, or dreams. And what our governments want can be expressed in many different ways. Resources, wealth, mental and physical control of society, use of the workforce or fulfillment of citizen needs are the factors that our governments have the power to create. Can we think that maybe we are the figures on a chessboard and we can only be moved when its time for the good move, well planned for us by someone who has ‘the right to think he is no better than everyone? Martin Luther King woke up these chess figures, gave those eyes and told them to look around, gave them emotions so they think about the past, gave these figures faith that they would be free one day to move along their own lifes path. Key elements: Barack Obama and Martin Luther King dreams. Martin Luther King 9 (I have a dream) 1-I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal. 2-I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. 3-I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. 4-I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. 5-I have a dream that one day, down in Alabama, with its vicious racists, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers. I have a dream, the one that was shared among the crowds and nation hearts and emotions, hope that traveled through great Mississippi river and valleys and mountains of America spread traveled like a billions of spears infected with emotion crossing our hearts and crippling us for a moment to think about how to heal the old scars. Martin Luther King gives us confident belief in truth, a stick has two ends, although some believe in karma that better days will come, bad influences will get their part as being in hell or treated for their actions, where good influence stays as positive and inviting energy that seeks for truth will have its turn and among the other states which will transform. Barrack Obama 10 (Yes we can) 1-Change is a foreign policy that doesnt begin and end with a war that shouldve never been authorized and never been waged. 2- Change is realizing that meeting todays threats requires not just our firepower, but the power of our diplomacy tough, direct diplomacy where the President of the United States isnt afraid to let any petty dictator know where America stands and what we stand for. 3- Change is building an economy that rewards not just wealth, but the work and workers who created it. Its understanding that fiscal responsibility and shared prosperity can go hand-in-hand. Barrack Obama described the changes in a simple manner that everyone could understand, what can be changed. The need for transformation leads to people who feel for it and proudly say ‘yes we can with a power of diplomacy that comes together with equal decisions, justice and pride in the brotherhood of U.S citizens and all over the world. Including truth, that we all are humans, with less discrimination and injustice we shall learn to work hand in hand and be trustworthy in accepting new ideas from any source, in peace and with attention. An answer to the threat should be not thinking about tactics to overpower, but to think how to think diplomatically. Emotions Barack Obama Barack Obama has steadily moved his political career towards the presidents chair of the United Stated of America. He‘s a great man who loves his family and his friends. He respects his country as well as its citizens who live in U.S. or abroad. His victory speech, was somewhat related to Martin Luther King speech ‘I have a dream‘. Barack Obama used a powerful emotion to enter people hearts projecting truth and causing emotions to go over the sides. Yes we can is a strong force of power that is hidden in these three simple words, and reminds of Martin Luther King ‘I have a dream which is a metaphor for ‘time for a change a dream that is meant to come true. However Barack Obama had a lot of support from a hip hop idol, the richest hip hop artist Jay Z, who wrote a song called ‘History11. The song was about the American history time line of injustice, racism, prejudice, those who fought the barriers of injustice. Jay Zs song relates to Martin Luther King and Barack Obama speeches in the shape of support and truth that one man can make a change together in a bond of hope and time which is kept as a the key to the American dream. They are remembered and today used in Obamas campaign for elections as inspiration. How Barrack Obama was accepted to number one ‘A success is like lust, which is good for the touch Which is good for the moment, but she`s never enough 12 Barack Obama and his staff invested time and money for their plans and deep thoughts to come up with a great victory plan, they were very simple and effective. There were plenty of advertisements, getting his message to sparkle and shine and the use of common technology (internet websites; e.g. Facebook, Blackberries) that everybody use nowadays. Music writers supported his positive ambitions. Jay-Z helped a lot with his ‘History song, and supported Barack Obama. It all sounds like a good plan. Maybe its only the cherry on the top of the cakes, making it all believable that he is the man who can bring changes to society and the economy. He is someone who understands in which century he is living. People joined him, inspired by their connection to him because he showed a direction everyone wanted to see their nation heading towards. Well everybody loves truth, but is that all? Barack Obamas great speech resulted in a massive number of votes not determined by race or age13. Martin Luther Kings dream has been re- awakened. President Barack Obamas speech to the crowds of people on his primary election night on June 3rd 2008, said: ‘And, because all the million people, you believed that this year must be different than all the rest 14. Can Barrack Obama change voter opinions? They only listen, but can they also tell that Martin Luther King dream of equality is being awoken again? President Obamas success brought many hopes and dreams that were re-awakened from deep down of our memories to continue what we like and think is positive. The ideas behind great speech will have to be completed gradually if the President wants to lead America, to be a good leader he must continue to be the one who awakens the dreams in all of us. Votes for President Barrack Obama by race and age: White Americans voted between fifty four percent and forty percent, African Americans voted between ninety six percent and ninety four percent.15 Do we still face racism? Martin Luther Kings dream is relevant today and the country is going in a positive direction more and more when we look at the graph. People don‘t know what‘s going to happen now or later, they have an idea, but maybe Barrack Obama will run out of time to complete his promises and will increase the skepticism amongst Americans. We should never wish for any quick fix. Americans wished for quick changes in socio-economic-issues politics from a person they believed had the power to say everything Americans wanted to hear. ‘As the crowd screams, for the other team I practice so hard for this moment victory don`t lead I know what this means, I`m stuck in this routine Whole new different day, but the same old things All I got is dreams, but nobody else could see Nobody else believe, nobody else but me Where are you victory, I need you desperately Not just for the moment, to make history16. Jay-Z gives a perfect description of a man who has determined himself to make a change. In the election Barack Obama fought with his heart and brain; the same routine every day, but he knew that when he won, the change wouldnt come as fast as many people hope. Hes eager to make difference, and wants to be recorded in history with his actions as change. Not too young, not too old, he has lived in the same conditions as every American, he is smart enough to hold the weight of all the states in the U.S. on his shoulders, to be proven only in four year future. The next four years are the imprint for Barack Obama, its time to change the history and sort out good from bad. Martin Luther King had a problem, himself, that he was black and in 1963 there was way more racism and race/religious crimes. Today we look at another black man Barack Obama and we do not turn our backs on him; character is the key point of human identification and so we follow the brotherhood. Socio economic indicators in America The unemployment rate of black and white Americans comparison Between 1990 and 2000 the unemployment rate for black Americans declined by 0.4 percent, and at the same time between 1990 and 2000 white Americans unemployment rate declined by 0.1 percent. By the year 2000 the unemployment rate had increased for both, black and white races. Factually referring to the statistics black Americans had doubled their unemployment rate up to 8.3 percent and white Americans also has doubled their unemployment rate up to 4.2 percent, half less unemployment than Blacks .17 As mentioned before we can see that U.S citizens have differentiated unemployment rates, thus we can say that this data is telling us that black Americans were more likely to be unemployed. However whites were too, but not that much. Decline in unemployment rate 2000 White Black Decline 4.2 8.3 1990 White Black Decline 0.1 0.4 The statistics tells us again that it takes time for the wishes to be achieved, and be attained. Martin Luther King spoke about ‘slaves and owners will be able to sit down together at the table of brotherhood18 and that relies on the recovery of economic growth which Barack Obama explained as everything comes ‘in fits and starts19. It takes time to create jobs and on 2008 the amount of money that was given 787 billion dollars into U.S economy has saved and created one million employments this year in 2009 20. It is clear that Martin Luther Kings speech, ‘I have a dream is in the hands of Barack Obama. We are still fighting for equality, but we cant push the development time forward. Changes: Poverty, racism and alienation have blossomed in America in the past. Hate overwhelms society, when it creates victims. Issues like race, religion, sexual orientation or other, have come to be related with crimes. The Black community has been hated till the last breath in the past. At last all these negativities made about other races are starting to go away. Generally, Black Americans have had a big influence in American history, even though society forced them to live together in the shadows. Today Blacks are offered for more professional jobs. Many of them enter universities and pass to get a degree; many are politicians and there is no better evidence than Barack Obama. The Black middle class is much more accepted today in America and their success has showed changes in many ways. Multiracial celebrities many poets, writers and intelligentsia are highly visible. The changes from 1963 till 2009 are different. In 1963 when Martin Luther King gave his speech, American people were le ss knowledgeable with the spiritual side of human, thus relied on simply surviving. Taking the journey to year 2009, emotions are put in first place there is a serious tone to issues and there is an effort to find a solution by talking. Conclusion People trust in what they see these days more than before. Money and power is what we see and hold clear our hands. But one person who was seen and heard by many of us, Martin Luther King, was not about money or power, he was about giving hope and changing the hearts of people. Barack Obama is a person who respects Martin Luther Kings issues that appear to be with us today. Both society characters were acting for Americas sake to make a difference in emotions, political values, education accessibility, unemployment rates and housing. All these issues were related to both of their characters and, who knows, maybe Martin Luther Kings speech will be needed again to touch our hearts. We can see the truth, over in time if Barack Obama fulfills his great ideas that have blossomed with joy and celebration from the American people. Truly united, and there shall be equality. Not only about racial justice, but for there to be equality there must be a materialistic support and education for every person. This should be the prime assistance for countrys development. We choose the way we want to live and Martin Luther King was a man who thought a way of living in equality, to create no boundaries for his fellow US citizens and humanity worldwide. The spread of the connected dreams takes time to collect and fulfill, but we are going in the right direction with the right amount of listeners today compared to before. Think of what we have, what we miss and what can be done to fight the barriers of insecurity or uncertainty in life. Barack Obama has chosen his words greatly to re unite the country and its citizens. Being a President with ability to talk to crowds of deserved people who have every piece of expression in that speech, this is amazingly unifying. Barrack Obama made people believe in what he believes, introducing people to non ignorant life and uncovering those pathways that Martin Luther King took really carefully. Barack Obama is relevant to continue Martin Luther Kings dream and the spirit living in the lines of the speech can never be destroyed or be irrelevant in the future, it is a treasure that was shared with us for generations. Footnotes 1- http://nobelprize.org/nobel_prizes/peace/laureates/1964/king-bio.html entered September 28th 2009, page 1. 2- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1. 3- http://www.kkk.com November 5th 2009, page 1. 4- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1. 5- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1. 6- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1. 7- http://upload.wikimedia.org/wikipedia/en/7/75/US_home_ownership_by_race.png , http://www.infoplease.com/ipa/A0883976.html entered October 12th 2009, page 1. 8-http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1. 9-http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1. 10- http://www.huffingtonpost.com/2008/06/03/obamas-nomination-victory_n_105028.html entered September 5th 2009, page 1. 11-http://www.kovideo.net/lyrics/j/Jay-Z/History.html entered September 11th 2009, page 1. 12-http://www.kovideo.net/lyrics/j/Jay-Z/History.html entered September 11th 2009, page 1. 13- http://www.huffingtonpost.com/2008/06/03/obamas-nomination-victory_n_105028.html entered September 11th 2009, page 1. 14- http://images.google.nl/imgres?imgurl=http://allotherpersons.files.wordpress.com/2009/04/percent-who-voted-for-obama.png%3Fw%3D657%26h%3D329imgrefurl=http://allotherpersons.wordpress.com/2009/04/09/the-color-of-the-young-vote-2008/usg=__XEMS7cJ2bVDHWR86kCOaJI_wjOQ=h=329w=657sz=8hl=nlstart=15um=1tbnid=2O4bgvMn2_jqsM:tbnh=69tbnw=138prev=/images%3Fq%3DPercent%2Bvoted%2Bfor%2BBarrack%2Bobama%2Bby%2Brace%2Band%2Bage%26hl%3Dnl%26sa%3DN%26um%3D1 entered September 5th 2009, page 1. 15- http://www.huffingtonpost.com/2008/06/03/obamas-nomination-victory_n_105028.html entered September 11th 2009, page 1. 16-http://www.kovideo.net/lyrics/j/Jay-Z/History.html entered November 18th 2009. 17-http://www.americanprogress.org/issues/2008/04/minorities_economy.html 18- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm entered October 12th 2009, page 1 19- http://www.npr.org/templates/story/story.php?storyId=113426838 entered November 2nd 2009. Page1. 20-http://www.npr.org/templates/story/story.php?storyId=113426838 entered November 2nd 2009. Page1. Bibliography 1- http://nobelprize.org/nobel_prizes/peace/laureates/1964/king-bio.html Martin Luther King Biography. Nobel Lectures, Peace 1951-1970, Editor Frederick W. Haberman, Elsevier Publishing Company, Amsterdam, 1972 2- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm Martin Luther King speech, delivered 28 August 1963, at the Lincoln Memorial, Washington D.C., Estate of Dr. Martin Luther King, Jr Intellectual Properties Management One Freedom Plaza 449 Auburn Avenue NE Atlanta, GA 30312 Fax: 404-526-8969 3- http://www.kkk.com Ku Klux Klan; Pastor Thomas Robb; USA racist clan. 4- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm Martin Luther King speech, delivered 28 August 1963, at the Lincoln Memorial, Washington D.C., Estate of Dr. Martin Luther King, Jr Intellectual Properties Management One Freedom Plaza 449 Auburn Avenue NE Atlanta, GA 30312 Fax: 404-526-8969 5- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm Martin Luther King speech, delivered 28 August 1963, at the Lincoln Memorial, Washington D.C., Estate of Dr. Martin Luther King, Jr Intellectual Properties Management One Freedom Plaza 449 Auburn Avenue NE Atlanta, GA 30312 Fax: 404-526-8969 6- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm Martin Luther King speech, delivered 28 August 1963, at the Lincoln Memorial, Washington D.C., Estate of Dr. Martin Luther King, Jr Intellectual Properties Management One Freedom Plaza 449 Auburn Avenue NE Atlanta, GA 30312 Fax: 404-526-8969 7- http://www.infoplease.com/ipa/A0883976.html Changes in home ownership by race in U.S.A from 1996 2007. http://upload.wikimedia.org/wikipedia/en/7/75/US_home_ownership_by_race.png Changes in home ownership by race in U.S.A from 1964 2005 graph. 8- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm Martin Luther King speech, delivered 28 August 1963, at the Lincoln Memorial, Washington D.C., Estate of Dr. Martin Luther King, Jr Intellectual Properties Management One Freedom Plaza 449 Auburn Avenue NE Atlanta, GA 30312 Fax: 404-526-8969 9- http://www.americanrhetoric.com/speeches/mlkihaveadream.htm Martin Luther King speech, delivered 28 August 1963, at the Lincoln Memorial, Washington D.C., Estate of Dr. Martin Luther King, Jr Intellectual Properties Management One Freedom Plaza 449 Auburn Avenue NE Atlanta, GA 30312 Fax: 404-526-8969 10- http://www.huffingtonpost.com/2008/06/03/obamas-nomination-victory_n_105028.html Remarks of Senator Barack Obama Final Primary Night Tuesday, June 3rd, 2008 St. Paul, Minnesota; The Huffington post 06 3 08 11-http://www.kovideo.n

Software Piracy :: Exploratory Essays Research Papers

Software Piracy It is becoming increasingly difficult to manage a company without being involved with decisions concerning software. In our current North American society, nearly every firm uses some form of specialized software whether in the payroll department where the Chief Financial Officer most certainly employs specialized financial software to make financial projections, or through the use of computer interaction with the company bank. Manufacturing firms for example, rely heavily on specialized software for inventory control, billing, shipping and other critical functions. There are also various firms that develop new products and often use computer-aided design (CAD) software to develop and refine product ideas. This perhaps may lead one to argue that virtually every department within a modern company relies somewhat on the use of computer software (Baumer & Poindexter, 2002: 85). As such, it becomes increasingly important to recognize the various forms of software piracy and the necessary steps to be taken in order to prevent such abuses of Intellectual Property. Make or Buy: Weisband and Goodman (1993: 30-33) define software piracy as the direct, unauthorized copying of a program for commercial gain. The use of software involves a classic â€Å"make or buy† decision based on three options. The first option is that a firm may hire programmer-employees or an outside firm to create the software. The drawback in this situation is that the final product may be less than â€Å"perfect,† as employees who have previously created working software for a firm often re-use certain parts of it to save money. In these situations, the issue of ownership of the software is relatively simple. If the creator of the software is an employee, the employer of that person is automatically the owner of the copyright. The second option available to the firm is to contract with a software vendor of copyrighted and trademarked software for installation of their software, noting that a license agreement is necessary and secondly that various terms in the license agreement can be negotiable. In this situation the use of software is often restricted to â€Å"normal operations† meaning that the licensee cannot sell or rent access of the software to any other firm, and secondly that the use of software is restricted to a limited number of people within the firm (Baumer & Poindexter, 2002: 102).

The Aliens Next Door :: Argumentative Persuasive Essays

The Aliens Next Door   Ã‚  Ã‚   Three of them are on the right side of my bed. I try to holler but I can't. I can't move. I'm scared, remembering the pain from the other times. They fly through the ceiling and out the roof, taking me with them. Next thing I'm in their craft, lying on a table, and I'm cold. I'm naked. They're putting something up into my vagina, and I'm scared they'll leave it there. They wear skintight black coveralls. They look like black grasshoppers. No hair, wide jaw. Black eyes, big, halfway between round and oval. Small openings for nostrils. No ears, just foot-long antennae. A thumb and three long pointy fingers. They're cold when they touch me. They talk to one another and I hear them in my mind. They have a damp, musty odor about them. They roll me over and put a burning hot needle along my spine. They aren't saying anything. I can't cry for help. Afterwards I'm floating out of a craft. There are beings with me surrounding me. I'm not scared. I'm back in bed, drif ting off to sleep. They're gone. (Gordon, 82).    Many of the world's inhabitants have reported experiences like those of Mary, a hospital administrator, who, at the age of forty-three, remembered her abduction by alien beings through hypnotic regression. (Gordon 82) Many people believe in alien beings from other planets. Many people also believe that aliens have visited Earth in UFOs. A UFO is an unidentified flying object. This usually ranges from an airplane to the much publicized alien aircrafts from outer space.    When people think of aliens they usually think of little green men from Mars, other little gray men, or giant monsters. The little gray men are described to be about four feet tall. There heads are large and oval. The beings' eyes are also shaped like ovals, but turned up at the ends like cat's eyes. The aliens have also been described as having long fingers that extend from the wrist. These wrists are attached to extremely long arms connected at narrow shoulder blades. These alien beings are also said to radiate a luminescent aura. The large monsters have been described as anything that can be imagined from the depths of one's soul.

An Analysis of Kfc’s Marketing Mix

| | | | | | AN ANALYSIS OF KFCs MARKETING MIX MEMORANDUM OF TRANSMITTAL DATE:September 6, 2011 SUBJECT:AN ANALYSIS OF MARKETING MIX OF KFC Here is the report you requested on the marketing mix of KFC with special emphasis on the youth. The study included both primary and secondary research. The primary study focused on the students of GIM. From our analysis we conclude that no particular competitive strategy is guaranteed to achieve success at all times. The â€Å"four P’s† of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in the marketing function.The mix of these marketing elements should be appropriate and the plans for each of the elements should also be appropriate. Promotion is more than advertising. The location, size and nature of markets which the business strategy defines will guide promotion mix decisions and should indicate the content of promotional material as w ell. Pricing is a complex issue because it is related to cost, volume, tradeoffs etc. and because it is frequently used as a competitive weapon. ii TABLE OF CONTENTS MEMORANDUM OF TRANSMITTAL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ i EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ iv AN ANALYSIS OF KFCs MARKETING MIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 THE KFC STORY – HOW IT ALL BEGAN†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 KFC INDIA AND MARKETING MIX OF KFC†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3RESEARCH METHOD†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. CONCLUSIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 APPENDIX†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 iii EXECUTIVE SUMMARYPurposes of the report The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. The analysis incorporates â⠂¬â€œcompany analysis, competitor analysis, marketing mix analysis, corporate strategies and our recommendations. The data was collected from students in GIM and around 100 responses were collected in all. Main Marketing Strategy of KFC The main finding of the research was that there is no particular success strategy which can guarantee success of an organization.Every organization has to formulate its own strategy to be successful. The marketing strategy of McDonald’s is consumer oriented which is the reason for its success in India. Recommendations To become a more desirable employer McDonalds should aim to provide better working conditions, allow the existence of unions, and increase the number of training schemes. Also, McDonalds’ workforce has a high share of teenagers, although there is no requirement for employees to be of this age. iv AN ANALYSIS OF KFC’s MARKETING MIX1To analyze and study the marketing mix of KFC that it has used to establish its positi on in the Indian market today. The main purpose of this report is to understand the various marketing strategies applied by KFC to establish itself as a successful brand in the fast food industry. The analysis has been substantiated by collating information collected through online surveys. The report attempts to understand the positioning, segmenting and targeting methodologies used by KFC in order to acquire considerable market share.The report is significant in understanding the focus of the marketing strategies and the importance of a consumer oriented approach in the Indian scenario which is the primary reason for KFC’s success in the Indian market. The recommendations suggested by this report can be considered for improving the work environment of the various outlets. The scope of this report is limited to consumption preferences of the students in GIM. The KFC Story – How it All Began KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States.KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, 2 pork based products such as ribs and other regional fare.The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991. Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U. S. as part of a new corporate re-branding prog ram; newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage.Additionally, Yum! continues to use the abbreviated name freely in its advertising. Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime. Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named â€Å"Sanders Court & Cafe† and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel in recognition of his contribution to the state's cuisine.The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street. When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying. In 1940 Sanders devised what came to be known as his Original Recipe.The Sanders Court & Cafe generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U. S. to sell his chicken to restaurant owners. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah; together, they opened the first â€Å"Kentucky Fried Chicken† outlet in 1952. By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col.Sanders' chicken concept, as opposed to the KFC chain, was the Kenny Kings chain. The company owned many Northern Ohio diner-style restaurants, the last of which closed in 2004. 3 KFC India KFC is the world’s No. 1 Chicken QSR and has industry leading stature across many countries like UK, Australia, South Africa, China, USA, Malaysia and many more. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A;W and Long John Silver. Renowned worldwide for its finger licking good food, KFC offers its signature products in India too!KFC has introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Its signature dishes include the â€Å"crispy outside, juicy inside† Hot and Crispy Chicken, flavorful and juicy Original Recipe chicken, the spicy, juicy ; crunchy Zinger Burger, Toasted Twister, Chicken Bucket and a host of beverages and desserts. For the vegetarians in India, KFC also has great tasting vegetarian offerings that include the Veggie Burger, Veggie Snacker and Veg R ice meals.In India, KFC is growing rapidly and today has presence in 11 cities with close to 50 restaurants. 4 Marketing Mix of KFC – 4Ps of marketing Product Streetwise: Veg Snacker, Chicken Snacker, Snack Box, Rizo Rice, Rizo Gravy, Mini Krusher Snacks: Popcorn Chicken, Hit Wings, Boneless chicken strips Veggie Selection : Veg Snacker, Veg Zinger, Veg Strip with Salsa Toasted Wraps Burger: Veg Zinger, Chicken Zinger, Tower Zinger Box Meal Chicken Delight : Fiery Grilled, Hot and Crispy, Original Recipe Bucket Chicken Signature sides: Corn on the cob,  Coleslaw, FriesKrusher: Frappe, Iced Mochaccino, Iced Kappucino Desserts: Soft wirl, Choamor, Brownie Sundae Price KFC follows both optional  pricing  and mixed  bundling  pricing. A consumer can buy dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products ranges approximately from 25 Rs. to ~675 Rs. KFC has variety of options i n each category, For e. g. : In Bucket, there are menus with 8pcs, 12pcs and also 12pcs variety bucket(Hot ; Crispy Original Recipe and Chicken Strips). PlaceKFC initially opened its outlets in metros and Tier I cities, now it has gradually moved to Tier II cities where the buying power is one the rise due to rapid urbanization. KFC has its outlets in all major cities and has overtaken Pizza Hut in Quick service restaurants. By the year 2015, KFC is expected to have 500 outlets in India. Promotion KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc. KFC promotes its products through LCD displays kept inside its outlets which promotes their products and kindles desires among consumer.India being the country with largest youth population has favored the growth of KFC and it has become the fastest growing fast food chain in India pushing aside McDonalds’ and Pizza Hut. 5 Competitors Analysis KFC has been a leading fast- food outlet in the country. But it has a lot of competition and these are eating away into its market share. It has its traditional rivals like McDonald’s, Dominos, Pizza Hut and the firm encounters local challenges like Burger King, Smoking Joes. Burger King competes on the fact they serve jumbo burgers at a very competitive price and also use an approach to serve burgers quickly.In the current scenario with such competition only convenient and fast service is not sufficient to differentiate the firm. And for this differentiation a need to enrich the overall experience is required. This is done by providing the customers a holistic experience at the outlets. The outlets are no more only mere eating joints but are a place for recreation and are an important destination for family dinners. To stay in the competition it is essential to continuously keep reviving your product and its lifecycle. This should be done keeping in mind the customer requirements and the changing trends .The new Krushers which have been introduced in four different flavors is a technique to increase their product reach and thus customer satisfaction. 6 Research Methodology Objective of the research The main purpose of the report is to (1) Analyze the marketing mix of KFC and (2) perform a thorough market analysis by mainly targeting the youth through a consumer survey. Scope of the study The scope of the study is limited solely to about 100 students of GIM selected as a sample for the purpose of research. This may hence not be a total reflection of the whole population of KFC’s consumers. Sources of data Primary sources: The primary data was collected through questionnaires. They were filled using the scheduled method of data collection by the researcher. * Secondary sources: The secondary sources like the internet were used for collecting information regarding the sample and were also used for analysis. Limitations of the research The limitations of the research were as fol lows: 1) Lack of proper experience on the part of the researcher in conducting such studies in the past. 2) The time period for carrying out the research was short as a result of which many facts have been left unexplored. ) The area for study which is quite a large area to judge out the consumer preferences 4) Only 100 respondents have been chosen which is a small number to represent the whole of the population. 5) While collection of the data many consumers were unwilling to fill the questionnaire. 7 Survey Questionnaire Q. Which city do you belong to? * Kolkata – 10% * New Delhi – 20% * Pune – 15% * Mumbai – 18% * Others – 37% 8 Q. Which is your beloved KFC product? * Zinger Burger – 32% * Chicken Strips – 11% * Chicken Wings – 15% * Krusher – 18% * KFC original Recipe chicken – 24 %Q. Concerns faced at KFC Outlet? 9 * Long Queues – 19% * Congestion – 10% * Delay in service – 11% * No probl em – 28% * Others – 32% 10 Q. Is the range offered at KFC adequate? * Yes – 21% * No – 42% * Satisfactory – 37% 11 Q. Suggestions for Improvement? * Delivery on time – 17% * Product variety – 11% * Capaciousness – 28% * Prices – 12% * Offers and discount – 14% * Others – 18% Q. What is the first thing that comes to your mind when you think about KFC? 12 * Burger – 29% * Service – 5% * Value for money – 11% * Special KFC Chicken – 44% * Others – 11%Conclusion 13 * The competitive strategy be varied according to the dynamic customer demands and there is no guaranteed formula to achieve success at all times. * Various internal and external factors affect the risk attitudes of the industry. Thus the â€Å"four P’s† of marketing (product, price, place and promotion) provide a good starting point for consideration of the requirements of strategy implementation in t he marketing function. * A great deal of research is required to arrive at the right mix of these marketing elements. Market research forms the basis of marketing decisions catering to consumer needs and appropriate marketing are designed to meet those needs. The distribution system brings the product or service to the place where in can best fill customer needs. * The distribution channels can make a lot of difference between success and failure of a new product. Integration of distributors, wholesalers and retailers is extremely important. * Promotion and advertising form the core of marketing. The location, size and nature of markets is defined by the business strategy and that also guides the promotion mix as well as content of promotional material. 4 Recommendations * Menu diversification to accommodate more healthy foods could be regarded as necessary in the future. * Better working conditions and training schemes to ensure higher employee productivity. * The environmental pol icies need to be communicated to the public at large. * The key to KFC’s success will be a continuation of their product consistency, better location choices and improved retail business model execution, particularly with regard to the training of employees. * Also, they should work on the capacity of their joints. 15 References Bibliography KFC – Yum! Brands – Defining Global Company that Feeds the World. n. d. ). Retrieved from KFC – Yum! Brands – Defining Global Company that Feeds the World: www. yum. com/brands/kfc. asp Welcome to KFC. com. (n. d. ). Retrieved from Welcome to KFC. com: www. kfc. com Wikipedia. (n. d. ). Retrieved from Wikipedia: en. wikipedia. org/wiki/KFC http://www. kaizencoaching. com. au/articles/basics_marketing_PLC. htm. (n. d. ). Kotler, P. , Jha, M. , Lane, K. , ; Koshi, A. (2009). Marketing Management. Pearson Education. 14 Appendix Exhibits 1. KFC Menu in India SAMPLE QUESTIONAIRE: The online survey questionnaire can be viewed at the below mentioned link